Nope, this post is not about music/ movies, for a change! Given the number of blogs springing in India every day, it seems to me that blogs, as a medium is being taken seriously just recently. More celebs are blogging and they’re making news for airing their opinion. The earlier model was such that they aired their views discretely to a journalist who added spice and published it. Now, a star of Amitabh’s stature blogs and publishes his opinion online, himself. Whether he was paid an obscene amount to do so by a questionable Ambani is besides the point 🙂
The reason for this prelude? The results of perhaps the first ever Asia-Pacific wide survey of bloggers. This was a survey conducted by public relations firm Text 100, on a range of topics including bloggers’ attitude to Public Relations outreach and what sort of content they prefer. The aim was to better understand bloggers as an audience, how they like to work, and how Public Relations professionals and their clients can better engage with them.
Out of the 125 predominantly tech/ business/ news bloggers surveyed, Indian bloggers secured maximum participation! On an APAC level that is mighty impressive.
Considering many regular readers and visitors to Milliblog are bloggers themselves, this may be relevant. Text 100 has also released the results of this survey in the form of India’s first social media news release (SMNR). The SMNR is a new form of the age-old press release and adopts the so-called web 2.0 tools/ tactics to make it more presentable to the online media, in particular.
So, here goes – the results of India’s first ever bloggers’ survey (PDF, 1.67 MB) | Social Media News Release announcing the results.
Disclosure: I work for Text 100 and was part of the team that facilitated this survey in India.
